Games Valley continues to rapidly expand its team with the appointment of Bianca Barreto to the position of Sales and Account Manager.
Barreto brings several years of experience across the iGaming industry, having previously worked at Aristocrat Interactive and held commercial and account-focused roles working closely with operators, providers and strategic partners. She has built a strong reputation for relationship management, business development and delivering tailored solutions in highly competitive markets.
In her new position, she will focus on supporting Games Valley’s expanding partner network, strengthening client relationships and helping drive the company’s commercial growth strategy as demand for flexible aggregation solutions continues to increase.
Ariel Reem, CEO at Games Valley, said: “Bianca is exactly the kind of person we want to bring into Games Valley as we continue to grow. She has strong commercial instincts, real account management experience and understands what operators need from an aggregation partner. As we expand across regulated markets, having people who can build trusted relationships and support clients properly is absolutely essential.”
Bianca Barreto, Sales and Account Manager at Games Valley, added: “Games Valley is building something very exciting in aggregation, with a clear focus on technology, speed and operator support. I’m delighted to be joining the team at such an important stage of its growth and look forward to working closely with partners to help them get the most from the platform.”
The appointment of Barreto follows the arrival in May of Marketing Director Tereza Melicharkova, as Games Valley continues to build out a new-look senior team, which has also been strengthened by the appointments of CEO Ariel Reem and Advisory Chief Strategy Officer Robert Dowling.
Games Valley continues to build momentum across regulated markets with a technology-first aggregation platform designed to help operators integrate content quickly, optimise performance and gain access to real-time operational insight through a scalable and intelligent infrastructure. Alongside its portfolio of hundreds of suppliers and thousands of games, Games Valley has also established itself as one of the industry’s largest live casino aggregators, providing operators with streamlined access to premium live casino content through a single integration.
