- ZEAL expands its online games portfolio through its partnership with iGaming aggregation platform Games Valley
- Partnership provides access to online games from numerous renowned studios and providers
- Long-term, mutual partnership: ZEAL Instant Games titles are also set to be distributed via Games Valley in the future
Hamburg, 30 September 2026. ZEAL and Games Valley, two renowned companies in the international gambling and iGaming industry, have announced their partnership. As part of the collaboration, Games Valley will provide virtual slot games from a range of international studios, which ZEAL will integrate into the games offering of its B2C brands LOTTO24 and Tipp24. In doing so, ZEAL is strategically expanding its online games portfolio and taking another important step in its long-term growth strategy for its games business.
Through Games Valley’s aggregation platform, ZEAL gains access to a broad portfolio of high-quality gaming content from a variety of providers. This includes titles from Wazdan, NetEnt, Red Tiger and Nolimit City, among other renowned studios. The partnership enables ZEAL to complement its existing offering with additional relevant providers and new games, giving its customers an even wider choice.
Partnership creates opportunities across B2C and B2B
The collaboration has been designed as a long-term, mutual partnership from the outset. In the short term, ZEAL will strengthen its B2C offering through Games Valley by adding further providers and games. Looking ahead, the partnership is also expected to open up an additional distribution channel for ZEAL’s own online games. The collaboration therefore supports both strategic pillars of ZEAL’s games business: continuously expanding the offering for its own customers and further developing its B2B business.
“Games Valley is a strong international partner whose technology and content offering are an excellent fit with our strategy,” says York Scheunemann, Vice President Games at ZEAL. “The partnership allows us to strategically expand our portfolio with attractive games from renowned providers and offer our customers even greater variety. At the same time, we are deliberately taking a long-term view of this collaboration: it strengthens our B2C offering today while opening up additional opportunities for our B2B business in the future. This makes the partnership another important building block in our growth strategy for the games business.”
Through its B2B brand ZEAL Instant Games, ZEAL develops its own online games. At a later stage, selected ZEAL titles are planned to be made available to additional customers and markets via Games Valley. Over time, Games Valley’s role is therefore expected to evolve beyond that of a content partner for ZEAL’s B2C offering to also become an additional distribution channel for the German online lottery market leader’s own games.
“ZEAL is an exciting and ambitious player in the games market, and we are delighted to partner with them as we take our important step into the German market. This partnership represents an important milestone for Games Valley and is a strong reflection of the quality of our technology and the strength of our global content network,” says Ariel Reem, CEO at Games Valley. “We are excited to bring our portfolio of leading international content to ZEAL and its customers, while building a partnership that has the potential to grow well beyond the initial collaboration. Germany is an important market for us, and we look forward to exploring further opportunities with ZEAL and across the market in the future.”
